Contact Us:

Shahzad Abad Colony,
Street No 2 House No 98,
Arifwala 57450

+92 301 296 3333

The procedure made use of by numerous representatives and also hundreds of home sites worldwide to get to purchasers and also vendors on electronic networks is very fragmented. And it appears that proptech, unlike various other markets, has actually delayed in using social media to make sales.

South African start-up Flow desires to adjustment just how real estate agencies, designers and also representatives connect with their end consumers. With its APIs, Flow links to the sites of estate agencies and also home designers and also automates advertising for them on social media networks like Instagram and alsoFacebook The proptech advertising and marketing system is introducing that it has actually increased $4.5 million in pre-Series A funding.

The proptech means to utilize the funding to consist of various other social media systems such as TikTok and also LinkedIn and also various other advertising networks like out-of-home signboards. The financial investment will certainly see founders and also co-CEOs Gil Sperling and also Daniel Levy drive business’s B2B development method and also incorporate Flow’s social media– driven real estate advertising and marketing system right into current global home sites and also CRM systems.

Sperling and also Levy established Flow in 2017 as an application that awards renters for very early lease settlements. However, prior to Flow, both owners formerly developed an adtech and also efficiency advertising and marketing business, Popimedia, which was the biggest purchaser of Facebook media stock in Africa for several of the globe’s most significant brand names. While they marketed business to international interactions team Publicis in 2016, it was several of the expertise acquired while running Popimedia that they made use of to pivot Flow right into its existing company design 4 years later on.

See also  Samsung drops first official Galaxy S23 teaser videos

“With our first adtech business, we never dealt with real estate or property as we could never really service them in this country [South Africa]. And the biggest problem was that as much as real estate is the biggest asset class in the world and very valuable vertical, it is the least innovated around because it’s just highly fragmented,” Sperling informed TechCrunch on a phone call.

“When buying and selling homes, if you take South Africa, for example, 40,000 agents are marketing 300,000 listings at any time. Every agent is essentially a little small business because they’re commissioners, and there’s no way that they can afford to each have a marketing, data science department, and design department like big businesses can, and that is one reason why we couldn’t conduct ads or performance marketing for many of them.”

With Flow, the owners desire real estate agencies and also home designers they could not get to with their previous start-up to get in touch with consumers on electronic networks. The proptech start-up automates the advertising and marketing for real estate representatives for designers and also functions together with real estate sites such as

Leave a comment

Your email address will not be published. Required fields are marked *