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Welcome to HubSpot Marketing News! Tap in for marketing campaign deep dives, the newest advertising trade information, and tried-and-true insights from HubSpot’s media workforce.

The Super Bowl isn’t simply the largest occasion of soccer season — it’s the largest occasion for promoting as properly. Instead of solely counting on a 30-second spot in the course of the huge recreation, increasingly more manufacturers are incorporating social campaigns into their Super Bowl promoting methods.

Last 12 months State Farm went all-in on social media promoting, opting to run a TikTok marketing campaign as a substitute of making a Super Bowl business. The model posted a video from the @jakefromstatefarm account encouraging TikTok customers to duet the video exhibiting off their dance expertise for an opportunity to star in a State Farm video.

Ahead of Super Bowl LVII on February 12, we’ve seen manufacturers roll out early advertisements and teasers on social media to construct anticipation and engagement. Here are a couple of we’ve seen to date:

The Love Triangle by Doritos

On January 12, Doritos launched a video known as “The Love Triangle” starring Jack Harlow. The clip follows the teaser picture the model shared on social media simply three days earlier than.

Doritos additionally took a web page out of State Farm’s playbook with the #DoritosTriangleTryout TikTok problem, inviting followers to share dance movies for an opportunity to star in the corporate’s ultimate Super Bowl advert.


Pringles shared a teaser on the model’s Instagram account that includes a thriller star holding the product with a caption alluding to the Super Bowl.

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PopCorners Breaking Soon

PopCorners shared a Breaking Bad-themed teaser, enlisting actor Bryan Cranston.

As we get nearer to the massive recreation, we stay up for seeing the inventive manufacturers roll out on social to get us all speaking.

Marketing Snippets

TikTok-InstagramImage Source

The newest advertising information and technique insights.

TikTok started testing a brand new “podcasts” function.

Robinhood is launching a media model to share finance, retail, and investing-related content material.

Social media advertising success will be onerous to quantify. Here’s learn how to measure the ROI of your social campaigns.

ChatGPT: practically 30% of professionals say they’ve tried it at work.

Twitter’s unstable 12 months could also be impacting manufacturers’ willingness to take a position in Super Bowl promoting on the platform.

Amazon is incentivizing creators to make use of its Inspire platform to compete with TikTok.

Ahead of the curve: take a look at how 5 corporations are standing out from the competitors.

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