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Nothing will certainly open its first brick-and-mortar store in London’s Soho area later on today, supplying items like Nothing’s Phone 1 and also Ear Stick together with a variety of Nothing product. Audio items from Teenage Engineering and also “curated collections from fashion and design brands” will certainly likewise be readily available to acquire.

The Nothing Store lies at 4 Peter Street (beside Gosh! Comics and also the Supreme style electrical outlet) and also will formally open up at 11:30 AM on Saturday, December 10th, following up on the London- based business’s guarantee to open upbefore Christmas Nothing has actually formerly opened up pop-up shops to offer its items, yet this is the technology business’s first irreversible store.

“2022 has been a milestone year for Nothing with the launch of our first smartphone, Phone (1), as well as Ear (stick), so we are excited to open the doors of Nothing Store Soho to get even more people hands-on with our products,” stated Carl Pei, CHIEF EXECUTIVE OFFICER of Nothing in a news release.

The 785-square-foot store covers 2 tales, and also very early press pictures from the shop-floor exposes a style influenced by the minimalistic and also clear visual of Nothing’s items. A 4,000 flip-dot display screen (like those made use of in old train terminals) can be located biking with pictures on an inner wall surface, while a clear phone cubicle consisting of a Nothing Phone 1 will certainly be made use of as the authorities store helpline.

The store will certainly be open 7 days a week, and also the first 100 site visitors will certainly have an opportunity to get among 100 restricted version laser-engraved Ear Sticks along with special well-known product.